Marketing is a set of steps used term to describe the mediums of interaction between the service provider and the consumer audience. Before execution of an Event (Promotions or Exhibitions) Marketing of that service or product must be performed in conventional manner to not to let the planned Event fail in any aspect. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioural change on a short-term or permanent basis. Marketing helps to gather the appropriate crowd for the Event or you can say that targeting of potential consumers of the projected service or product. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behaviour. The marketing planning creates strategies for the company to place advertising to the dedicated consumer.

From a societal point of view, marketing provides the link between a society's material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long- term relationships. Event management companies in Delhi-NCR. Event management companies in Lucknow. Event Management Services in Delhi-NCR. Event Planners in Delhi- NCR. Party planers in Delhi-NCR. Party planners in India. Corporate Events planner in Delhi- NCR. Event in Lucknow. Event management companies in Kanpur. Staying ahead of the consumer is an important part of a marketer's job. It is important to understand the "marketing environment" in order to comprehend the consumers concerns, motivations and to adjust the product according to the consumers needs. Marketers use the process of marketing environmental scans, which continually acquires information on events occurring outside the organization to identify trends, opportunities and threats to a business. Event management companies in Gurgaon. Planning in Delhi-NCR. Event Management Company in Lucknow. Catering Services in Delhi-NCR. Best Decorators in Delhi-NCR. Event Solutions in Goa. Event Planner Services in Delhi-NCR. Events in Delhi-NCR. Corporate Events in Lucknow. Event companies in Delhi-NCR. Event organizers. Event organizers in India. Event management companies in India.

In the case of non profit organization marketing, the aim is to increase the deliver an ethos message about the organization's services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens.